Vanessa Vega Marketing Get in touch

Paid media management

Ad accounts that are run every day, not every month

I manage Meta and Google advertising, landing pages and reporting for ecommerce and lead generation brands. Every account gets daily attention, clear rules for what gets switched off, and a plain-English update on what changed and why.

Talk about your account

What I do

One person accountable for the whole funnel, from the ad someone sees to the page they buy or enquire on.

Meta advertising

Campaign structure, audiences, budgets and creative testing, with fatigued ads caught early and new creative kept in rotation.

Google Ads

Search, Performance Max and Shopping. Keyword and search term management, negative keywords, and landing page alignment for Quality Score.

Landing pages and funnels

Pages built to match the ad and the search, tracked with standard conversion events so the numbers in each platform can be trusted.

Creative strategy

Briefs, hooks and variants of what is already working, in both video and image formats, tested against a clear goal.

Measurement

Spend, revenue and lead tracking reconciled against the store or the CRM, so decisions rest on real orders rather than platform estimates.

Reporting

Weekly performance reports and short updates in between, written for the owner rather than for another marketer.

How an account is run

  1. 1

    Daily checks

    Every live ad and keyword is reviewed against the account's own targets. Spend that is not converting gets switched off before it adds up.

  2. 2

    Rules, written down

    Thresholds for pausing, budget moves and new tests are agreed with the client up front and applied the same way every day.

  3. 3

    Every change logged

    Each action is recorded with the numbers behind it, so the client can see exactly what happened in their account and why.

  4. 4

    New creative, always

    Winning concepts are turned into fresh variants so the account is never relying on ads that have run their course.

Get in touch

Tell me about your business and your current ad accounts, and I will come back to you within one business day.

Email Vanessa